3.02 Marketing Strategy

3.01 Functions of Marketing

2.05 Ethical Business Practices

1. Companies should examine themselves for business practices that demonstrate Business Ethics and for behaving Socially Responsibly.
   - Environmental Protection:
   - Workplace Diversity:
   - Job Safety:
   - Employee Wellness:

2. Government Protection is provided for businesses, consumers, the public, and workers. Protections include:
   - Safe Work Environment (standards, inspections and regulations)
   - Contract Enforcement (4 standard elements of an effective and enforceable contract)
   - Intellectual Property (Patent, Copyright, and Trademark protections)

3. The Consumer Bill of Rights was created in order to provide recourse for consumers when they fall victim to unfair business practices (or products) 
   - To be Informed (access to product information)
   - To Safety (the right not to be harmed by products or services)
   - To Choose (the right to choose from all available purchasing options)
   - To be Heard (right to contact and voice dissatisfaction)
   - To a Remedy (right to redress: fix it, refund money, product exchange, or legal recourse)
   - To Consumer Education (right to be able to access product information and data)
   - To Service (right to be assisted in the purchase of a good or service as well as help following completion of the transaction)

4. Government Regulation
   - Utility Companies
   - Promoting Fair Competition
   - Assisting Businesses (providing demographic information, buying, and employment of workers. 

Q; Is Planned Obsolescence a socially responsible business model? The limited  lifetime of a light bulb was allegedly predetermined by engineers in "The Light bulb Conspiracy" movie

The movie "The Man in the White Suit" explores the possible business consequences of inventing material that would not wear out. Negative feedback came not only from business competitors, but also from workers who feared loss of jobs. 

2.04 Businesses Use of Technology

Artificial Intelligence
CAD (Computer Aided Design)
Expert Systems  2
eCommerce
Construction Robotics
Telecommuting

Types of Production

There are 3 general categories of Types of Production (the economic process of converting inputs into outputs)

Extraction (the gathering, removing, taking or mining of natural resources) Click Here for a complete list.
and Cultivation (fostering growth and eventual harvesting of crops, livestock...) 
          The Story of Cotton
          The Story of Silk
          Corn Crops
          Logging
          Eggs
         
Processing  (changing and improving the form of another product)
     How it's Made: 
          Cotton Yarn
          Peanut Butter
           Cherry Jam
          Timber
          Canola Oil
          Corn Starch
     
Manufacturing (combining raw materials and processed goods into finished products)
     Making Glass Bottles
     How it's Made: 
          Pencils*
          Kitchen Knives*
          Artist's Brushes*
          Hair Weaves / Wigs*
          Firefighter Boots*
          Camera*
          Safety Boots
          Timberland Boots
          Fabric
          Gummy Bears
          Pringle's Chips
          Skateboards
          Oreos
          Sneakers
          Hot Dogs
          Umbrellas
          Legos
          Chocolate Chip Cookies

POB 2.03 Production and Manufacturing

How to make a pencil video.
iPencil: The Movie click here

1.02 US Economic Trade Balance

Deficit or Surplus? Data for July/Aug 2015
1950 - 2015 http://www.tradingeconomics.com/united-states/balance-of-trade
Bureau if Economic Analysis http://www.bea.gov/newsreleases/international/trade/tradnewsrelease.htm
NY Times http://www.nytimes.com/2015/09/04/business/economy/weekly-jobless-claims-rise-trade-deficit-narrows.html?_r=0
AmericanEconomicAlert.org Trade-Ticker http://www.americaneconomicalert.org/ticker_home.asp
US Census Bureau Economic Infographics http://www.census.gov/library/infographics/economic_machine.html
US Censusu Economic Indicatorshttp://www.census.gov/economic-indicators/
US National Debt Clock http://www.usdebtclock.org/
Top 10 US Exports http://www.worldstopexports.com/united-states-top-10-exports/2001
Top 10 US Imports http://www.worldstopexports.com/united-states-top-10-imports/3960

1.01 Needs and Wants

http://www.teachertube.com/video/wants-and-needs-503
http://www.teachertube.com/video/wants-and-needs-by-sparkes-and-chappell-82319

1.02 Economic Systems

Visit these sites for more information on the 4 types of Economic Systems

https://www.youtube.com/watch?v=5xgwYRX19VU
http://www.econedlink.org/interactives/index.php?iid=187
https://www.youtube.com/watch?v=TZGqPtzAH5k

TED Ed: Scarcity of Resources: Water

TED Ed: Water Scarcity: an Introduction to the Problem. Explore the problems people face due to water scarcity and strategies to stop waste

TedEd - The Circular Economy

TedEd - Re-thinking progress: The Circular Economy. Find out more about creating a sustainable economy.

Also read- What's Wrong with the circular Economy? for some reasons why it may be difficult to achieve and what we can do to minimize the downside.

In Plain English: Making Sense of the Federal Reserve

What do you know about the Federal Reserve? Buck, the friendly tour guide, will show you around the Federal Reserve System, introducing you to who they are and what they do.

Visit: https://www.stlouisfed.org/education/in-plain-english-video

Stossel in the Classroom Streaming Videos

Visit http://www.stosselintheclassroom.org/videos/ 

Select "Economics" in the "Browse Videos by Category" column. View one of the videos from 2015 and be prepared to discuss it with the class.